Thursday, April 7, 2011

What rock ’n’ roll can teach us about mobile and social marketing

I was watching the Grammys a couple of months ago, and as I sat through the usual clumsy award show mash-up of acts, I could not help but think that the more important event took place earlier that day.

It was not nearly as famous or well publicized, but it spoke more directly to the future of music and marketing than the Grammys ever could.

The event I am referring to was “The Social Media Rock Stars Summit — Music and Mobile: Beyond the Ringtone.”

American ideal
Billed by the Recording Academy as a “milestone conversation,” the Summit featured celebs and luminaries from both the music and social media industries exploring the relationship between music and mobile beyond the well-established and somewhat over ringtone and individual track download.

Adam Lambert and Chamillionaire took the stage to discuss how mobile devices have altered the way consumers interact with music, how artists can connect with fans through mobile apps and social media and how the music industry can embrace the new mobile world.

It turns out we can learn more from these stars than how to apply eyeliner and sport bling.

In all seriousness, savvier musicians have been climbing all over mobile to advance their careers and connect with their fans, proving that mobile marketing is not just for the retail industry.

If rock stars can market themselves via mobile, then so can other entities.

The moral of the story – and what I took away from the Social Media Summit – is that even if you do not have the publicity machinery enjoyed by recording artists, you can still apply some 21st-century rock star principles to engage audiences and keep them up to date with what is happening.

You do not have to trash a suite at the Chateau Marmont to generate mobile buzz.

Continue reading the article at Mobile Marketer here

No comments:

Post a Comment