Storytelling Is An Art, Especially In PR

If a picture paints a thousand words, then how much is a tweet worth? Ten words, a dozen?

When embracing Twitter, have you struggled to write something profound or worthwhile within the confines of 140 characters? I have. Don't get me wrong, tweet speak has its place in our digital world, but with every process that strips away the need to construct coherent and meaningful prose, not just blurts with links, we will in turn think less about what and how we write. It's already happening.

Good stories don't need to be packaged in special kits or on glossy paper to be effective. They just need to tell and ultimately sell our clients' stories very well – especially in PR.

Stories have been around for thousands of years, influencing people and their decisions. My goal is for my stories to have that kind of power, whether I’m writing for myself or about my clients.

There's an article in today's MediaPost(disclosure - written by me)“Storytelling Is An Art” , that discusses this topic.

Do you think the art of storytelling is waning? How important is it to you?

WSJ and NBC…don’t they have bigger fish to fry?

This blog is by intention strictly nonpartisan. There is a place for politics, and it’s not here. My focus today isn’t national politics – it’s the politics of the media covering it.

I read a piece in the Washington Wire last week and felt compelled to comment.

The Wall Street Journal and NBC News conducted a recent poll on Obama Exposure. At least this topic is some relief from the endless rounds of opinions and polls on the healthcare debate – right? We all know that BHO is loved and hated, passionately. He makes for a good headline and avid viewing. Media in this country have been feeding on that passion and his media blitz even before the get go. Both Fox News and MSNBC have absolutely thrived post-election, and there’s no sign of letting up. So don’t you find it ironic that two news organizations created a poll which served to reinforce the very core of the problem?

Do you see that, or is it just me?

Even White House spokesman Robert Gibbs, wasn’t lost on the irony about Obama’s media exposure - “We’re sifting through your questions of overexposure in between your interview request invitations,” he told reporters.

But surely there are more important topics the media could be addressing? Like how many Americans are looking forward to not having their homes foreclosed upon? Or is Wal-Mart is the best symbol of corporate America today? Really? (Yes, according to Vanity Fair, 60 Minutes and CBS News). Or what can be done to help California climb its way out of the enormous debt-hole - or wait, wait…what about how many Americans are feeling positive about the next quarter? (I made that one up).

Can’t we be prodded to feel good, positive and productive for a change? Cant the media be asking questions that would add a bit more meaning and value to our experience (and perhaps a more accurate glimpse into our current psyche), than whether or not the President has been over-exposed in the media? (In fairness, he IS the president at a time of national crisis. It’s probably not a bad idea to pay attention to what’s going on.)

I just think the media could use its influence in a way that better benefits the public - its constituency.

What do you think?

Media Blitz - http://blogs.wsj.com/washwire/2009/09/18/its-show-blitz-obama-tapes-today-for-sunday-talk-shows/

Obama Exposure Poll - http://blogs.wsj.com/washwire/2009/09/22/wsjnbc-news-poll-on-obama-exposure-too-much-too-little-or-just-right/