Friday, April 8, 2011

The News That Made Us Think (Ink)

Last month, ThinkInk released The ThinkInk Review, a collection of insights and commentaries on topics that changed PR, media, marketing and our world in 2010.

Looking back on 2010, it seems that while the media roller-coaster moved at break-neck speed, unemployment rates and business was painfully stuck on pause. On the positive side, it was a year of reinvention for those who were unsatisfied with putting up with the status quo any longer. In other words, a year full of paradoxes.

It was also a year steamrolled by a perpetual news cycle, incessant Twitter feeds and the sharing of useless information, Apple, Facebook and more Facebook, and a collectively skewed perspective characterized by fear and hopelessness, as evidenced by the most divisive political climate this country has seen in decades. All of these factors played their part in shaping our media landscape, the way we devour our information, and our trust of what we hear, see and read.

The ThinkInk Review is a varied collection of my reactions and responses to many of the events that shaped our world in 2010, from a PR and media perspective. Some of these events (Wikileaks anyone?) will continue to shape our lives in 2011 and beyond, while others may fade into the pages of our collective history with far less fanfare. But in one way or another, they have all had an impact.

The collection is available for download here - The ThinkInk Review. And as always, I’d love to hear your thoughts, so feel free to comment below.

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