On Mobile Marketing: Why Being First Isn’t Always Best

I was inspired to pen the following article after a whirlwind tour of mobile marketing conferences on the east and west coasts in January. At both the Mobile FirstLook Summit and the Mobile Marketing Association’s North America Forum, there was much talk of “mobile first.” I got to thinking, why mobile first and not mobile always?

While I cannot overstate mobile’s growing importance, influence, and indeed its multichannel “glue-like” properties, connecting one marketing channel to another in overlapping and complementary ways, trumpeting “mobile first” can also imply that all other mature marketing channels are less important, lower in the marketing pecking order.

It may not be as sound bite-ready as “mobile first” but, sometimes being first is not all it is cracked up to be.

Without further ado, here is the entire article in Mobile Marketer, “Why be mobile-first when you can be mobile-always?”

To continue reading, click here.

Is “mobile first” a term you are hearing more often?  Do you think is the right approach for marketers?  I would love to hear your views.