Wednesday, June 23, 2010

Pilots Walk The Gangplank / from MediaPost

I'm not writing about BP again today -- or anytime soon. Really, there's nothing left for me to say that hasn't been said elsewhere. However, in the same vein of "PR crisis control fiasco," I am writing about ceding control of the story to others, just as the pilots of Spirit Airlines did earlier this month when they went on strike over a pay lag and bungled salary negotiations spanning three years.

I found the pilot strike to be something of a paradox. The human in me wanted to side with the pilots' cause; after all, why would they not be entitled to a compensation package that is fair and reasonable? I wanted to side with the underdog -- you know, the powerless worker versus the corporate goliath, but I simply couldn't.

Why? Because the pilots did not share their plight with me -- or the rest of country, for that matter. They didn't communicate their story with anyone but each other.

Instead they embarked on a PR strategy of silence and handed the opportunity of telling their story to management on a silver platter.

Trying To Work Out Who The Good Guys Are

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