Kicking off my blog this year is a list of the top 15 mobile-related columns from 2010, featured in Mobile Marketer – to which I am a contributor.
* 11 trends for mobile apps in 2011
* Identifying three models for a mobile presence
* Mobile swiftly moves to core of all brand communications
* What should the mobile database record?
* What is the growth trajectory for mobile advertising?
* How to market your mobile application to No. 1
* Make customer care rewarding with SMS
* How to buy mobile media
* Why a piecemeal mobile strategy does not make sense
* Five steps to succeeding in mobile commerce
* 5 arguments on why mobile is indispensable to marketing plans
* How to roadmap your mobile Web development
* Why the iPad signals the convergence tipping point
* Key tips on mobile site design and search engine optimization
* Who owns mobile strategy?
For those of you who didn’t read my article the first time around, 5 arguments on why mobile is indispensable to marketing plans is even more relevant today as CMOs firm up their marketing plans for 2011. Here’s a short excerpt:
As the readers of this column will certainly agree, mobile marketing is no fad. Rather, I believe that mobile marketing will – and must – become a central part of every successful marketing and visibility strategy, and I think it is well on its way to becoming just that. However, the integration of mobile marketing into existing marketing strategies on a large scale will not happen spontaneously. Instead, it will come about through a concerted effort to educate companies and other organizations about the benefits and unique qualities of mobile outreach.
Want more? You can read the entire article (and other great posts) on Mobile Marketer here.
Happy 2011!
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