Thursday, August 12, 2010

You're In the News Baby!

Just about every business thinks theirs is newsworthy. That's why companies like ours exist.

But the problem with establishing what's newsworthy and what isn't comes down to perception, objectivity, good storytelling and knowledge (of media) - which is very hard to do when you're in a vacuum or if you really have no idea about the expectations and needs of media outlets.

My colleague at TravelInk'd, Jennifer Rodrigues, wrote a great piece this week called Is Your Hotel (News) Worthy?. While aimed at the hotel industry, the 10 tips that Jenn writes about can be applied to almost any business.

You can read the entire article at Hotel Interactive here.

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