Tuesday, May 25, 2010

Digital & PR Agencies Getting Hitched

A great piece in Adweek by Brian Morrissey about Digital and PR agencies coming together. All I can say is ABOUT TIME!

Why? To paraphrase Kevin King, managing director of Edelman Digital;

"To execute a robust digital strategy, you have to ... do everything." Kings feels that "traditional" digital agencies aren't adept at being nimble enough to react as quickly as needed in social media. PR firms, steeped in the 24-hour news cycle, don't have that problem, he said.


Click here to read the entire piece on Adweek.com

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