Back in September '09, I wrote a column for MediaPost called "Think You Know PR? Think Again", which ignited a lot of heated dialogue about the value of press releases in today's increasingly digitally-driven media world. It questioned the effectiveness of the press release as PR currency, and I went so far as stating that the press release is dead.
But apparently, it is not. Yet.
As a follow up to my column, Lindsey Miller of the communication professional's bible - Ragan.com - interviewed me about the usefulness of press releases. My comments appeared in a Ragan Communications/Pollstream survey released last week. Miller's article appears here - http://wp.me/pcO2G-8k
What do you think? Is the press release dead?
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