The ThinkInk 2012 Review Has Arrived! Get Your Copy Now

It’s that time again… time for ThinkInk’s annual review of the year gone by as seen through the lens of PR professionals.

Every year has its ups and downs, its moments of jubilation and of terror. A year may pass quickly but a lot can happen in 52 weeks. 2012 certainly felt that way for us at ThinkInk!

Amidst all the news that hit our multiple screens, overflowing Twitter feeds and at times nonsensical  Facebook posts, making sense of what happened in our community and in our 24/7 news cycle proved challenging at the best of times.

This year’s review, called “Think Again,” aims to provide some fresh perspective on the scandals, trends and uproars that really got us thinking (and doing) in 2012. From loose lips to sinking ships, Think Again delves into:

·         Why it’s in poor taste for big brands – or any brands – like Gap and American Apparel to “bank” on a national disaster

·         The reasons why remembering the victims of 9/11 is (definitely) more important than educating TV viewers about Kris Jenner’s breast implants

·         How to avoid the plague of plagiarism that has a habit of impacting journalists and PR professionals

·         Why the US President’s slow-jamming ways on national television translated into a PR win for his camp and really made Obama the ‘POTUS with the mostest’

·         What happened when a cruise ship and the reputation of its parent company both sank in the Mediterranean Sea

Of course, not everyone will agree with the opinions expressed in our annual review, and that’s the whole point. If you feel strongly about any of our commentaries, we want to hear from you! And feel free to share Think Again with your friends and colleagues while taking care to attribute appropriate credit.

You can download the Think Again here.

 

Thought you knew 2012?  Think again…

Happy reading from the ThinkInk team!

So Long 2011, The Year Of Distractions

And welcome 2012, the year of pause, thought and enriching the brain!

It’s been several weeks since I posted anything, which is rather shameful for a blog. My reasons? An insane end-of-year rush to complete client deadlines, several new accounts and the inability to spend any time devoted to feeding my brain or thinking (which almost always leads to my being more productive). Isn’t it ironic that being “busier” actually moved me backwards by the year’s end?

So after two weeks of being immersed in reading and, well, doing nothing, I’m ready to tackle a year that will be filled with less rush and panic-driven deadlines and instead filled with more time to reflect, think, and strategize – which is really what my clients’ are looking to me for. And, most importantly, enjoy life.

This resolution is not unique to me, however. The author Pico Iyer wrote a brilliant piece in the New York times last week - “The Joy of Quiet” – lamenting about the loss of quiet and quiet time.

“We have more and more ways to communicate, as, but less and less to say. Partly because we’re so busy communicating. And we’re rushing to meet so many deadlines that we hardly register that what we need most are lifelines. So what to do? The central paradox of the machines that have made our lives so much brighter, quicker, longer and healthier is that they cannot teach us how to make the best use of them; the information revolution came without an instruction manual. All the data in the world cannot teach us how to sift through data; images don’t show us how to process images. The only way to do justice to our onscreen lives is by summoning exactly the emotional and moral clarity that can’t be found on any screen.”

Iyer was writing about all of us, wasn’t he?

But enough about me. I’ll be back tomorrow with a post on next week’s CES conference in Las Vegas – and why marketers and agencies should be going.

In the meantime, if you haven’t read the The Joy of Quiet I strongly urge you to.